Position:                                                Business Market Data Manager

Reporting to:                                      Offers Marketing Manager

Range:                                                    R2L

Department:                                    Marketing & Strategy

 

Role Purpose:

Responsible for the product lines of mobile data for the business market segment on a business point of view. In charge of designing and following execution of various marketing actions to deliver business objectives.

Key Duties and Responsibilities.

1.1.       Operational management of the existing mobile data Products & Services portfolio for business market

• This covers 3G and 3G+ prepaid offers, whether bundles or unlimited offers, both on a dongle (Internet Everywhere) or on a mobile handset (Internet on Mobile) or on fixed devices (Flybox, Surf & Pay etc.)
• Proposing relevant actions to deliver the business objectives (revenues, subscriber base, churn..) on all aspects of the marketing mix:
  • Pricing, whether permanent prices or promotional prices
  • Communication: media, on ground, digital
  • Go to market: how to make the mobile data P&S available
• Follow-up the marketing actions plan
• Constant liaison with other stakeholders (Marketing Product & Services development, Customer Care, Business Market Sales, commercial communication) to ensure that the products are working according to specifications and follow-up of problems identified and their resolution
• Stakeholders’ training and dissemination of  information.
• Design of product descriptions and sales arguments.

1.2.          Reporting and business analysis

• Present a weekly dashboard of business market data performance, trend and gap analysis, as well as a follow-up of the marketing actions plan. The dashboard will be produced by the Insight & Performance section, but will be analyzed by the Business Market data manager.
• Present a monthly marketing actions plan (by 20^th of the previous month) aiming at achieving the monthly objectives. The follow-up will be done on a weekly basis.

1.3.          Product marketing

• Define the segment/products matrix with the positioning of the mobile data products & services for the company’s priority segments (business market only)
• For each segment/product, establish the marketing mix: product, pricing, communication plan, distribution plan

1.4.          Product development

• The Business Market data manager will be accountable for some steps of the product development lifecycle, and will work in close relationship with his/her counterparts in the Product & Services Development section
• Produce and present pre-opportunity studies for new P&S: market and revenues assessment, customer needs and value proposition, high-level product description.
• Produce and present opportunity studies with detailed functional product description and customer journey as well as a full business plan
• Communication plan and briefs to the communication agency (with the support of the Commercial Communication section)
• Go to market plan: distribution channels to be used, animations and promotional plans in liaison with the Business Market department
• Launch plans: internal training and awareness, regulatory dossier, communication and PR plans for launch, sales objectives per channel

 

Academic/ Professional Qualifications Bachelors Degree or an advanced Diploma in a Business related field; Minimum Experience & Essential Knowledge Candidates will be judged during interviews with case studies. Very business-minded with strong abilities to design and drive revenue-generating initiatives. Strong coordination skills, to be able to efficiently follow-up actions plans involving several stakeholders.

Key Competencies: Strong market perception and understanding to select actions with the highest chances of success and growth Good knowledge of product marketing basics: marketing mix, exploiting market research materials A previous experience in B2B sales is a plus Advanced PowerPoint and Excel skills Excellent communication / presentation skills (oral & written)

This position is opened to Kenyan citizens only. If you fit the required profile, please apply highlighting how your qualifications, experience and career aspirations match the requirements for this position.

Application should be sent by latest 2^nd April 2013, please provide an updated Curriculum Vitae (CV) including details of your current telephone contacts and names of three referees. Apply through www.orange-tkl.co.ke. Only shortlisted candidates will be contacted.