There is no doubt that cover letters happens to be one of the most powerful tools for jobseekers who know how to use the same. There are many others who simply ignore the potential of a well-targeted cover letter. Whether you want to highlight your skills and want to handle a career gap situation, cover letters provide you an excellent opportunity to enhance your employability. However, there are a couple of mistakes that can easily dilute the impact that you want to make on the hiring manager or the employer.

Here are four of those mistakes that, if not avoided, can quickly make your cover letter less effective or less impacting.

#1. Ignoring Language Mistakes
Language is something that employers carefully notice to gauge of potential of a job applicant. Whether it’s about the spellings, grammar or the overall tone of the writing, you need to pay careful attention to all these things while crafting the cover letter. If you think you can’t handle it yourself, you can ask your friends or relatives (who you deem fit for this task) to have a look at the cover letter and fine-tune its language. 

#2. Not Knowing Who You Should Address it To

#3. Sending the Same Cover Letter to Several Employers
Remember, cover letters are always meant to be well-targeted. That’s what they are actually made for. If a cover letter doesn’t target something specific, it won’t never make an impact. If you think one size fits all, you need to change this attitude right away. Write a targeted cover letter for every company where you wish to apply.

First and foremost, conduct some company research so that you know what a potential employer is searching for in a job applicant. It’s only when you know the detailed job description and the individual requirements of employers that you can create targeted cover letters for each of them.

#4. Duplicating What’s on the Resume Already
Don’t use the resume and the cover letter for the same goals or purpose. Most of the jobseekers make the mistake of repeating the same things that they have already written on the resume. Saying something different on the cover letter that’s relevant to the advertised job makes you a potential applicant. Try to showcase your unique skills, experiences and accomplishments in the cover letter, if you’re really serious about making a difference.

Now that you know the mistakes that can ruin the overall effect of your cover letter, you can be ready to write one that immediately sets you apart from other applicants and increase your chances of getting the job. Just try to talk to the point, as stuffing with unnecessary details will only lessen its impact.