Brand Marketing Coordinator at General Motors East Africa Ltd
GM East Africa, the leading Automotive Company in the East Africa region has the following employment opportunities:-
(REF: SM/HRBP/01)
Reporting to the Marketing Manager, the successful candidate will be responsible for the following functions:
- Develop and execute Brand Marketing Plans
- Aligning Brand communication content in areas of responsibility with the Company’s Brand positioning strategy
- Prepare Marketing briefs for the development of programs that build Brand equity
- Ensure integration of all marketing mix elements
- Co-ordinate the Creative and Media Agencies to develop effective marketing materials, from creation to completion and manage their overall performance
- Supervise the sign off of marketing literature and campaigns
- Ensure the Company delivers against the brand essence and promise at each point of contact the brand makes with stakeholders
- Provide design for Web, Product packaging and other visual communications media for the Company
- Develop and enrich Customer service experience
- Assist in the development and refinement of uniform graphic standards and Visual brand strategies
- Manage Brand Marketing Budget
For appointment to this position, the successful candidate must have the following minimum requirements:
- Bachelors Degree in Marketing or related field
- Five years relevant experience
- Experience in Brand Marketing
- Creative with excellent communication and analytical skills
- Aftersales Marketing Executive (REF: SM/HRBP/02)
- Reporting to the Marketing Manager, the successful candidate will be responsible for the following functions:
- Develop and implement Aftersales marketing programs to achieve set business goals and financial targets
- Carry out Market surveys through Dealers, retail Parts and key customers for effective inventory and pricing strategies
- Liaise with the Brand Marketing team to assist in production of relevant marketing and advertising materials for Parts and Service
- Organize for service clinics for GMEA Service workshop and Dealers
- Aftersales Business growth through service contracts
- Continuous evaluation of the effectiveness of Aftersales marketing programs
For appointment to this position, the successful candidate must have the following minimum requirements:
- Bachelors Degree in Marketing or related field
- Motor Industry experience will be an added advantage
- Two years relevant experience
- Creative with excellent communication and analytical skills
Please send your application and CV quoting the position reference on both letter and envelope to:
The HR Business Partner,
General Motors East Africa Ltd, Enterprise/Mombasa road,
P.O. Box 30527 – 00100,
Nairobi
The HR Business Partner,
P.O. Box 30527 – 00100,
Nairobi
Or Email: info.kenya@gm.com
Only qualified candidates will be contacted
Deadline 7th April, 2014.
