Head of Orange Money at Orange Telkom
Reporting to: Chief Executive Officer
Range: R2U
Department: Orange Money
Role Purpose: Responsible for the successful launch of the Orange Money mobile money transfer product including the commercial negotiation and partnership with the bank, regulatory approval, technical set-up, pricing, marketing, distribution.
Key Duties and Responsibilities
Design of product
- Orange Money is a strategic product as loyalty/churn reduction and ARPU growth tool for the Kenyan market
- Given the monopoly commanded by the competitor product, a differentiated product is required for this market
- Liaison with the FT Group to convince them on a different strategy for Orange Money in Kenya compared to the global Orange Money product which can then also be rolled out to similar markets
Commercial negotiation with Partner Bank
- Identification for the Partner Bank
- Agreement of a win-win financial deal with the Partner Bank for the provision of the technical platform, sharing of distribution, agreement on co-marketing of product, outsourcing of customer care for Orange Money
Regulatory approval
- Preparation of the commercial contract with the Partner Bank
- Preparation of all material for submission to the regulator including agent contracts
Technical set-up
- Development of the Software Requirement Specification for the vendor
- Negotiation of the pricing of the technical development
- Development of the SIM Tool Kit Menu
Marketing
- Selection of Marketing Agency
- Development of Marketing brief for Agency
- Education of Group Brand guidelines
- Negotiation of co-marketing activities with Partner Bank
- Development of pricing for the product
Distribution
- Development of distribution strategy
- Recruitment of Orange money agents
- Recruitment of alternative channels
- Development of third party agreement with Partner Bank and sharing of distribution channels
- Negotiation with competing operators on sharing of distribution channels
Academic/ Professional Qualifications
- Bachelors Degree
- Financial background added advantage
- 10+ years total work experience especially in start-up operation
- Additional experience in Telco/Banking is an added advantage
Key Competencies:
- Entrepreneurial spirit is a must
- Excellent commercial and negotiation skills
- Self starter
- Good communication and presentation skills at all levels
- Team motivator
- Dynamism, energy and drive
This position is opened to Kenyan citizens only.
If you fit the required profile, please apply highlighting how your qualifications, experience and career aspirations match the requirements for this position.
Application should be sent by latest 8th August 2014, please provide an updated Curriculum Vitae (CV) including details of your current telephone contacts and names of three referees.
Apply through www.orange-tkl.co.ke.
Only shortlisted candidates will be contacted.
