Marketing Manager at Deepa Industries (Tropical Heat)
Purpose of the Positions: Development of Marketing activities in order to grow the Tropical Heat Brands in all Categories in order to achieve long-term sustainable and profitable growth, via Consumer Communication, Promotions, New Product Introduction, etc.
Functional Responsibilities:
Brand Strategy Development
- Develop LTP
- Compile a comprehensive category plan (if applicable)
- Monitor and evaluate the brand strategy.
Communication (All stakeholders)
- Planning, implementing and monitoring of all Consumer and Customer Communication
- Setting up, implementation, monitoring and evaluation of promotions beginning with approved briefs
- Implement and evaluate the communication section of the brand plan.
Product Renovation/Innovation
- Development of relevant innovative new products for the market
- To ensure that packaging is appropriate and in line with relevant guidelines.
- Initiate and implement improvements with respect to functionality and innovation whilst maximizing cost efficiency
- Initiate market research where necessary within budget constraints.
Pricing Management
- Following an agreed pricing strategy, setting master pricing and promotional pricing to meet budget requirements.
- Investigation and delivery of price points to optimize product penetration in the targeted market.
Product Availability Management
- Provide input and final approval of category management plan.
- Monitor and action optimal stock in all depots at all times to meet cover objectives.
- Monitor and update forecasts.
Brand Profitability Management
- Compile annual budget for authorization.
- Monitor and revise budgets across all specified parameters e.g. Volume
- Justification and corrective action on out of norm situations
- Monitor sales versus targets to achieve volume requirements and provide support.
Company Management
- Be part of the Management Team and assist with the Management of the Company, as and when required
Required Qualifications
- Holder of a Bachelor degree from a recognized University in Business, Marketing or related field.
- Have 5 – 7 years in Brand Management
- Proven experience in Employee policies and procedures.
Competencies
- Brand Strategy Development
- Consumer Communication
- Product Renovation/Innovation
- Pricing Management
- Product availability management
- Brand Profitability Management
How to apply:
If you are interested in the position and have the skills and competencies we are looking for, we would like to hear from you.
Please forward a copy of your updated resume indicating your current salary and expected salary to hr@tropicalheat.co.ke before close of business 10th April 2014.
