Marketer – ICT Solutions

Octopus ICT Solutions provides innovative and cutting edge eLearning and ICT solutions to clients in Kenya and in the East African region.

This position is hands-on and NOT an administrative management position. As a marketer, you will be responsible for many duties as we roll out new solutions and continue to grow our ICT solutions.

Key Responsibilities Include:

• Product Champion: Serving as a spokesperson for the product offering; contributing to the overall vision and direction of the solutions; providing product demonstrations and presentations to various customers and prospects.
• Sales Target: Setting clear achievable sales targets, objectives and developing practical plans to achieve those targets.
• Generating Leads: Generating leads and acquiring and retaining customers.
• Building Relationships: Meeting with new and existing customers and partners; identifying new opportunities and pursuing partnerships.
• Market Research: Gathering feedback and ideas from the user community; investigating competitive products and determining their strengths, weaknesses, and tactics.
• Business Development: Working with management to further define and differentiate the product, based upon research and user feedback; Helping management to develop product positioning; Working to develop a marketing strategy.
• Marketing: Helping develop and implement product launch strategy; Working with management to develop an online presence; Identifying and organizing trade shows and conference opportunities.
• Technology Collaboration: Working with design, production and management teams to develop new product features based on customer feedback and market research.

• Bachelor’s degree in Marketing and/or Communications.
• Experience with ICT solutions is an added advantage.
• Exceptional written and verbal skills.
• Strong IT and reporting skills.
• Ability to work autonomously with broad direction.
• Ability to multi-task and meet changing deadlines.
• Must be self-directed and able to complete projects with limited supervision.
• Experience with online marketing tools – social media, SEO is a plus.
• Previous market research experience.