1. Create and manage comprehensive account specific licensing annuity plans for his/her territory or subsidiary along with the EPG and SMS&P segments.
2. Drive Account penetration for EA, through full platform EAs, attach / re-attach and cross-sell / up-sell opportunities, incl. MDOP (Microsoft Desktop Optimization Pack), EAP (Enrolment for Application Platform), ECI (Enrolment for Core Infrastructure), Premier, whilst supporting license compliancy initiatives
3. Provide licensing consultation (e.g. negotiating tactics, up-selling scenarios) to account and / or opportunity strategies in collaboration with AMs (Account Managers), ESA PAM (Partner Account Manager), ATS (Account Technology Strategist) and SSPs (Solution Sales Specialists).
4. Define, drive and execute on negotiation strategies and tactics, in collaboration with the AMs, ESA PAM, , ATSs, SSPs and MS Partners, while managing exceptions within “Field Empowerment”. For exceptions beyond Field Empowerment, the LSS consults with the Business Desk to create appropriate licensing solutions.
5. Develop accurate, relevant and complete financial analyses for customers, including TCO Analysis for Microsoft software purchase and Cost Savings through acquisition and deployment of Microsoft technology
6. Proactively offer strategic licensing consulting to both internal and external stakeholders that drives more effective business and opportunity management.
7. Contribute to the licensing community and WWLP (World Wide Licensing & Pricing) by sharing best practices and insights on how to close Licensing Annuity Business.

1. Its focus on both the short-term and the long-term revenue goals within each customer account.
2. Its responsibility for providing a consulting ‘sounding board’ to field empowerment guidelines and alternate options that drive win/win/win situations for customers and Microsoft.
3. Its ability to create financial solutions for customers and provide simple solutions to complex licensing scenarios so that customers understand how Microsoft can help them in the acquisition process.
4. Its focus on driving consistency and predictability in the ways in which internal and external stakeholders interface with customers from a licensing perspective.

1. Contributing to EPG and SMS&P growth objectives and initiatives (e.g. New Economy Action Plan) by maximizing revenue in each EA opportunity (e.g., advising on how to use discount empowerment and / or developing alternative solutions to discounting).
2. Leading the customer negotiations with the respective decision makers within the account and owning all the negotiation phases on behalf of Microsoft, while understanding and applying the Field Empowerment Guidelines in order to be able to close “good business” efficiently and with maximum profitability.
3. Driving an increase in customer satisfaction levels with Microsoft licensing and the process of acquiring licenses.